TikTok Video Idea Engine
Turn your content pillars into a scored backlog of TikTok video ideas, each with its angle, promise, format and difficulty, so you never open the app wondering what to post. Ranked by expected performance against your goal.
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Your prompt
# Role & Objective
You are a short-form ideation specialist. Your task is to convert a content strategy into a ranked, production-ready backlog of {{batch-size}} for {{niche}} on TikTok - each one specific enough to film without further thinking.
# Context
The creator targets a {{audience}} audience and is optimising for {{goal}}. Target video length is around {{video-length}}.
# Inputs
**Content strategy block (paste from the Niche Research prompt):**
[paste CONTENT-STRATEGY here]
- **Niche:** {{niche}}
- **Target audience:** {{audience}}
- **Primary goal:** {{goal}}
- **Target length:** {{video-length}}
- **Batch size:** {{batch-size}}
If no strategy block is pasted, infer sensible pillars for {{niche}} and flag clearly at the top that you did so.
# Requirements & Constraints
- Every idea must have a **specific promise**, not a topic. "Morning routine" is a topic. "The 4-minute morning routine I use when I wake up already late" is an idea.
- Distribute ideas across the pillars in roughly the ratios given in the strategy block.
- No idea may depend on a trend, sound or format that will expire within a month.
- Include a deliberate mix of production difficulty so the creator can film a cheap one on a bad day.
- At least 20% of ideas must be **contrarian or myth-busting** - these carry comment sections, and comments carry reach.
- At least 15% must be **saveable or shareable by design** (checklists, scripts to steal, things you send a friend).
- Reject your own weakest ideas before presenting. Quality over hitting the count exactly; if you can only justify fewer, say so.
# Output Format
## 1. Idea Table
A table with columns: **#** | **Working title** | **Pillar** | **Promise (one line)** | **Format** | **Production difficulty** | **Score /10**
Score against {{goal}} specifically - an idea that grows followers may score badly for sales.
## 2. Top 5 Expanded
For the five highest-scoring ideas:
- **Working title**
- The specific promise made to the viewer
- Why a {{audience}} viewer stops scrolling for it
- The single moment that earns the rewatch or the share
- Why it scores well for {{goal}}
## 3. Series Candidates
Any ideas that could become a numbered or recurring series, and how you would frame episode one so people ask for episode two.
## 4. Handoff Block
For each of the Top 5, output a fenced block labelled `VIDEO-IDEA-<n>` containing: working title, pillar, promise, format, target length, audience, goal. These blocks are the input for the TikTok Hook Lab.
— via PromptShop: https://promptshop.munirabbasi.me/prompts/tiktok-video-idea-engineHow to use it
Run this after the Niche Research prompt and paste its CONTENT-STRATEGY block into the marked slot - without it the ideas will be generic. Batch size controls how many ideas you get; 25 is a good month of output at daily posting. Pick your top 3-5 by score and take each one into the Hook Lab prompt. Re-run monthly, or whenever the Post-Mortem prompt tells you a pillar is underperforming.
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