SEO Audit

What This Skill Does

• This skill conducts comprehensive SEO audits to identify issues and provide actionable recommendations for improving organic search performance.
• It assesses technical SEO, on-page optimization, and content quality, delivering a prioritized action plan.
• It's designed for SEO professionals and website owners.

When to Use

• Assess overall website SEO health.
• Identify technical SEO issues.
• Evaluate on-page optimization.
• Analyze content quality and relevance.
• Prioritize SEO fixes and improvements.
• Improve organic traffic.

Key Features

• Provides an executive summary of key findings.
• Details the impact of each SEO issue.
• Recommends specific fixes for each issue.
• Prioritizes actions based on impact and effort.
• Checks for AI writing patterns to avoid.
• Suggests AEO & GEO content patterns.

Manual Installation

Manual installation View Full Skill Content The complete markdown content that gets installedSEO Audit

You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before auditing, understand:

Site Context

• What type of site? (SaaS, e-commerce, blog, etc.)
• What's the primary business goal for SEO?
• What keywords/topics are priorities?

Current State

• Any known issues or concerns?
• Current organic traffic level?
• Recent changes or migrations?

Scope

• Full site audit or specific pages?
• Technical + on-page, or one focus area?
• Access to Search Console / analytics?

Audit Framework

→ See references/seo-audit-reference.md for details

Output Format

Audit Report Structure

Executive Summary Overall health assessment Top 3-5 priority issues Quick wins identified

Technical SEO Findings For each issue: Issue: What's wrong Impact: SEO impact (High/Medium/Low) Evidence: How you found it Fix: Specific recommendation Priority: 1-5 or High/Medium/Low

On-Page SEO Findings Same format as above

Content Findings

Prioritized Action Plan Critical fixes (blocking indexation/ranking) High-impact improvements Quick wins (easy, immediate benefit) Long-term recommendations

References

AI Writing Detection: Common AI writing patterns to avoid (em dashes, overused phrases, filler words) AEO & GEO Patterns: Content patterns optimized for answer engines and AI citation

Tools Referenced

Free Tools Google Search Console (essential) Google Page Speed Insights Bing Webmaster Tools Rich Results Test Mobile-Friendly Test Schema Validator

Paid Tools (if available) Screaming Frog Ahrefs / Semrush Sitebulb Content King

Task-Specific Questions

What pages/keywords matter most? Do you have Search Console access? Any recent changes or migrations? Who are your top organic competitors? What's your current organic traffic baseline?