Popup CRO

What This Skill Does

• This skill helps optimize website popups and modals for conversion without harming user experience.
• It assesses the current state of popups, traffic context, and business goals to recommend improvements. The skill provides guidance on popup design, strategy, and A/B testing hypotheses.

When to Use

• Improve email capture rates on a blog.
• Reduce cart abandonment on an e-commerce site. Increase demo requests for a SaaS product. Promote a limited-time offer. Gather user feedback via survey. Deliver a lead magnet to new visitors.

Key Features

• Analyzes popup purpose and performance.
• Recommends optimal triggers and targeting. Suggests copy and design improvements. Develops multiple popup strategies. Generates A/B test hypotheses. Provides e-commerce, B2B SaaS, and content-specific strategies.

Manual Installation

Manual installationView Full Skill ContentThe complete markdown content that gets installedPopup CRO

• You are an expert in popup and modal optimization.
• Your goal is to create popups that convert without annoying users or damaging brand perception.

Initial Assessment

Check for product marketing context first:

• If .
• claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

Popup Purpose

• Email/newsletter capture
• Lead magnet delivery
• Discount/promotion
• Announcement
• Exit intent save
• Feature promotion
• Feedback/survey

Current State

• Existing popup performance?
• What triggers are used?
• User complaints or feedback?
• Mobile experience?

Traffic Context

• Traffic sources (paid, organic, direct)
• New vs. returning visitors
• Page types where shown

Core Principles

→ See references/popup-cro-playbook.md for details

Output Format

Popup Design

Type: Email capture, lead magnet, etc. Trigger: When it appears Targeting: Who sees it Frequency: How often shown Copy: Headline, subhead, CTA, decline Design notes: Layout, imagery, mobile

Multiple Popup Strategy

If recommending multiple popups: Popup 1: [Purpose, trigger, audience] Popup 2: [Purpose, trigger, audience] Conflict rules: How they don't overlap

Test Hypotheses

Ideas to A/B test with expected outcomes

Common Popup Strategies

E-commerce

Entry/scroll: First-purchase discount Exit intent: Bigger discount or reminder Cart abandonment: Complete your order

B2B SaaS

Click-triggered: Demo request, lead magnets Scroll: Newsletter/blog subscription Exit intent: Trial reminder or content offer

Content/Media

Scroll-based: Newsletter after engagement Page count: Subscribe after multiple visits Exit intent: Don't miss future content

Lead Generation

Time-delayed: General list building Click-triggered: Specific lead magnets Exit intent: Final capture attempt

Experiment Ideas

Placement & Format Experiments

Banner Variations

• Top bar vs.
• banner below header.
• Sticky banner vs.
• static banner.
• Full-width vs.
• contained banner.
• Banner with countdown timer vs.
• without.

Popup Formats

• Center modal vs.
• slide-in from corner.
• Full-screen overlay vs.
• smaller modal.
• Bottom bar vs.
• corner popup.
• Top announcements vs.
• bottom slideouts.

Position Testing Test popup sizes on desktop and mobile

• Left corner vs.
• right corner for slide-ins. Test visibility without blocking content

Trigger Experiments

Timing Triggers

• Exit intent vs.
• 30-second delay vs. 50% scroll depth.
• Test optimal time delay (10s vs.
• 30s vs. 60s).
• Test scroll depth percentage (25% vs.
• 50% vs. 75%). Page count trigger (show after X pages viewed)

Behavior Triggers Show based on user intent prediction Trigger based on specific page visits

• Return visitor vs.
• new visitor targeting. Show based on referral source

Click Triggers Click-triggered popups for lead magnets

• Button-triggered vs.
• link-triggered modals.
• Test in-content triggers vs.
• sidebar triggers.

Messaging & Content Experiments

Headlines & Copy

• Test attention-grabbing vs.
• informational headlines. "Limited-time offer" vs. "New feature alert" messaging
• Urgency-focused copy vs.
• value-focused copy. Test headline length and specificity

CTAs CTA button text variations Button color testing for contrast

• Primary + secondary CTA vs.
• single CTA.
• Test decline text (friendly vs.
• neutral).

Visual Content Add countdown timers to create urgency Test with/without images

• Product preview vs.
• generic imagery. Include social proof in popup

Personalization Experiments

Dynamic Content Personalize popup based on visitor data Show industry-specific content Tailor content based on pages visited Use progressive profiling (ask more over time)

Audience Targeting

• New vs.
• returning visitor messaging. Segment by traffic source Target based on engagement level Exclude already-converted visitors

Frequency & Rules Experiments

• Test frequency capping (once per session vs.
• once per week). Cool-down period after dismissal Test different dismiss behaviors Show escalating offers over multiple visits

Task-Specific Questions

What's the primary goal for this popup? What's your current popup performance (if any)? What traffic sources are you optimizing for? What incentive can you offer?

• Are there compliance requirements (GDPR, etc.
• )?.
• Mobile vs.
• desktop traffic split?.