Email Sequence

What This Skill Does

This skill assists users in designing effective email sequences for nurturing relationships and driving conversions. It guides the user through defining the sequence type, understanding the audience context, and setting clear goals. The skill provides a structured output format for sequence overview and individual email design.

When to Use

Create a welcome sequence for new users. Develop a lead nurture campaign. Design a re-engagement sequence. Build a post-purchase follow-up. Automate event-based email flows. Create an educational email series.

Key Features

Defines sequence type, audience, and goals. Provides a structured output format for sequence overview. Offers a template for individual email design. Includes subject line and preview text guidance. Suggests CTAs and segmentation conditions. Defines a metrics plan for tracking success.

Manual Installation

• Manual installation
• View Full Skill Content
• The complete markdown content that gets installed
• Email Sequence Design

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating a sequence, understand:

Sequence Type

• Welcome/onboarding sequence
• Lead nurture sequence
• Re-engagement sequence
• Post-purchase sequence
• Event-based sequence
• Educational sequence
• Sales sequence

Audience Context

• Who are they?
• What triggered them into this sequence?
• What do they already know/believe?
• What's their current relationship with you?

Goals

• Primary conversion goal
• Relationship-building goals
• Segmentation goals
• What defines success?

Core Principles

→ See references/email-sequence-playbook.md for details

Output Format

Sequence Overview

Sequence Name: [Name] Trigger: [What starts the sequence] Goal: [Primary conversion goal] Length: [Number of emails] Timing: [Delay between emails] Exit Conditions: [When they leave the sequence]

For Each Email

Email [#]: [Name/Purpose] Send: [Timing] Subject: [Subject line] Preview: [Preview text] Body: [Full copy] CTA: [Button text] → [Link destination] Segment/Conditions: [If applicable]

Metrics Plan

What to measure and benchmarks

Task-Specific Questions

What triggers entry to this sequence? What's the primary goal/conversion action? What do they already know about you? What other emails are they receiving? What's your current email performance?

Tool Integrations

For implementation, see the tools registry. Key email tools: