Draft Outreach

What This Skill Does

The Draft Outreach skill researches prospects and drafts personalized outreach messages. It leverages web search by default and can be enhanced with enrichment, CRM, and email connectors. The skill is designed to save time and improve the effectiveness of outreach efforts.

When to Use

• Generate personalized emails for sales prospects.
• Craft Linked In messages for networking.
• Reach out to potential investors.
• Contact potential partners with tailored messaging.
• Follow up with leads after an event.
• Connect with industry experts for informational interviews.

Key Features

• Researches prospects via web search.
• Integrates with enrichment tools for contact details.
• Connects to CRM for relationship context.
• Drafts personalized opening lines.
• Identifies relevant hooks based on prospect priorities.
• Provides a clear call to action.

Draft Outreach

Research first, then draft. This skill never sends generic outreach - it always researches the prospect first to personalize the message. Works standalone with web search, supercharged when you connect your tools.

Connectors (Optional)

No connectors? Web research works great. I'll output the email text for you to copy.

How It Works

+------------------------------------------------------------------+ | DRAFT OUTREACH | | | | Step 1: RESEARCH (always happens first) | | - Web search (default) | | - + Enrichment (if enrichment tools connected) | | - + CRM (if CRM connected) | | | | Step 2: DRAFT (based on research) | | - Personalized opening (from research) | | - Relevant hook (their priorities) | | - Clear CTA | | | | Step 3: DELIVER (based on connectors) | | - Email draft (if email connected) | | - Copy for Linked In (always) | | - Output to user (always) | +------------------------------------------------------------------+

Output Format

Outreach Draft: [Person] @ [Company]

Generated: [Date] | Research Sources: [Web, Enrichment, CRM]

Research Summary

Target: [Name], [Title] at [Company] Hook: [Why reaching out now - the personalized angle] Goal: [What you want from this outreach]

Email Draft

To: [email if known, or "find email" note] Subject: [Personalized subject line]

[Email body]

Subject Line Alternatives: [Option 2] [Option 3]

Linked In Message (if no email)

Connection Request (< 300 chars): [Short, no-pitch connection request]

Follow-up Message (after connected): [Value-first message]

Why This Approach

Email Draft Status

[Draft created - check ~~email] [Email not connected - copy email above] [No email found - use Linked In approach]

Follow-up Sequence (Optional)

Day 3 - Follow-up 1: [Short, new angle]

Day 7 - Follow-up 2: [Different value prop]

Day 14 - Break-up: [Final attempt]

Execution Flow

Step 1: Parse Request

Input patterns: "draft outreach to John Smith at Acme" → Person + company "write cold email to Acme's CTO" → Role + company "reach out to sarah@acme.com" → Email provided "Linked In message to [Linked In URL]" → Profile provided

Step 2: Research First (Always)

Use research-prospect skill internally:

1. Web search for company + person If Enrichment connected: Get verified contact info, background If CRM connected: Check for prior relationship

Must find before drafting: Who they are (title, background) What the company does Recent news or trigger Personalization hook

Step 3: Identify Hook

Priority order for hooks: Trigger event (funding, hiring, news) → Most timely Mutual connection → Social proof Their content (post, article, talk) → Shows you did research Company initiative → Relevant to their priorities Role-based pain point → Least personal but still relevant

Step 4: Draft Message

Email Structure (AIDA): SUBJECT: [Personalized, <50 chars, no spam words]

[Opening: Personal hook - shows you researched them]

[Interest: Their problem/opportunity in 1-2 sentences]

[Desire: Brief proof point - similar company result]

[Action: Clear, low-friction CTA]

[Signature]

Linked In Connection Request (<300 chars): Hi [Name], [Mutual connection/shared interest/genuine compliment]. Would love to connect. [No pitch]

Linked In Follow-up Message: Thanks for connecting! [Value-first: insight, article, observation]

[Soft transition to why you reached out]

[Question, not pitch]

Step 5: Create Email Draft

If email connector available: Create draft with to, subject, body Return draft link Note: "Draft created - review and send"

If not available: Output email text Note: "Copy to your email client"

Capability by Connector

Message Templates by Scenario

Cold Outreach (No Prior Relationship)

Subject: [Their initiative] + [your angle]

Hi [Name],

[Personal hook based on research - news, content, mutual connection].

[1 sentence on their likely challenge based on role/company].

[Brief proof: "We helped [Similar Company] achieve [Result]".]

Worth a 15-min call to see if relevant?

[Signature]

Warm Outreach (Have Met / Mutual Connection)

Subject: Following up from [context]

Hi [Name],

[Reference to how you know them / who connected you].

[Why reaching out now - their trigger].

[Specific value you can offer].

[CTA]

Re-Engagement (Went Dark)

Subject: [Short, curiosity-driven]

Hi [Name],

[Acknowledge time passed without being guilt-trippy].

[New reason to reconnect - their news or your news].

[Simple question to re-open dialogue].

[Signature]

Post-Event Follow-up

Subject: Great meeting you at [Event]

Hi [Name],

[Specific memory from conversation].

[Value-add: article, intro, resource related to what you discussed].

[Soft CTA for next conversation].

Email Style Guidelines

Be concise but informative — Get to the point quickly. Busy people skim. No markdown formatting — Never use asterisks, bold (text), or other markdown. Write plain text that looks natural in any email client. Short paragraphs — 2-3 sentences max per paragraph. White space is your friend. Simple lists — If listing items, use plain dashes. No fancy formatting.

Good: Here's what I can share: Case study from a similar company 15-min intro call this week Quick demo if helpful

Bad: What I Can Offer: Case study from a similar company Intro call this week

What NOT to Do

Generic openers: "I hope this email finds you well" "I'm reaching out because..." "I wanted to introduce myself"

Feature dumps: Long paragraphs about your product Multiple value props at once No clear CTA

Fake person