Competitive Ads Extractor

What This Skill Does

The Competitive Ads Extractor skill extracts and analyzes competitor ads from ad libraries. It identifies successful ad patterns, messaging, and use cases, providing insights into competitor strategies and inspiration for creating effective ad campaigns.

When to Use

• Research competitor ad strategies.
• Find inspiration for your own ads.
• Understand market positioning.
• Identify successful ad patterns.
• Analyze ad messaging and value props.

Key Features

• Extracts ads from Facebook Ad Library, LinkedIn, etc.
• Captures screenshots of all ads.
• Analyzes ad messaging and identifies key themes.
• Categorizes ads by theme, audience, or format.
• Identifies common successful approaches.

## When to Use This Skill

Researching competitor ad strategies Finding inspiration for your own ads Understanding market positioning Identifying successful ad patterns Analyzing messaging that works Discovering new use cases or pain points Planning ad campaigns with proven concepts

What This Skill Does

Extracts Ads: Scrapes ads from Facebook Ad Library, LinkedIn, etc. Captures Screenshots: Saves visual copies of all ads Analyzes Messaging: Identifies problems, use cases, and value props Categorizes Ads: Groups by theme, audience, or format Identifies Patterns: Finds common successful approaches Provides Insights: Explains why certain ads likely perform well

How to Use

Basic Extraction

Extract all current ads from [Competitor Name] on Facebook Ad Library

Scrape ads from [Company] and analyze their messaging

Specific Analysis

Get all ads from [Competitor] focusing on their messaging about [specific problem]. What pain points are they highlighting?

Competitive Set

Extract ads from these 5 competitors: [list]. Compare their approaches and tell me what's working.

Specific Platform

Get LinkedIn ads from [Competitor] and analyze their B2B positioning strategy

Example

User: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."

Process: Accessing Facebook Ad Library... Searching for: Notion Found: 23 active ads

Extracting screenshots... [████████████████████] 100%

Saved to: competitor-ads/notion/ ad-001-collaboration.png ad-002-productivity.png ad-003-templates.png ...

Analyzing messaging...

Output:

Notion Ad Analysis

Overview

Total Ads: 23 active Primary Themes: Productivity (35%), Collaboration (30%), Templates (20%), AI Features (15%) Ad Formats: Static images (60%), Video (40%) CTA Patterns: "Try for free", "Get started"

Key Problems They're Highlighting

Scattered Information (8 ads) Copy: "Stop switching between 10 different tools" Why it works: Direct pain point many teams face

Meeting Overload (5 ads) Copy: "Replace unnecessary meetings with async updates" Why it works: Post-COVID remote work pain point

Lost Documentation (4 ads) Copy: "Never ask 'where is that doc?' again" Why it works: Universal workplace frustration

Successful Creative Patterns

Pattern 1: Before/After Split

Shows chaotic tool landscape → Clean Notion workspace Used in 6 high-performing ads Visual metaphor is immediately clear

Pattern 2: Feature Showcase

GIF of actual product usage Shows specific feature in 5 seconds Used for new features (AI, templates)

Pattern 3: Social Proof

"Join 20M users" messaging Customer logos Used in 4 ads targeting enterprise

Copy That's Working

Best Headlines: "Your team's knowledge, finally in one place" → Benefit-focused, addresses pain directly

"The all-in-one workspace" → Clear positioning, broad appeal

"AI that actually helps you work" → Addresses AI skepticism, practical angle

Best Body Copy Patterns: Short sentences (under 10 words) Focus on outcomes not features Include specific numbers ("Cut meetings by 50%")

Audience Targeting Insights

Based on ad variations: Startup founders: Solo productivity angle Team leads: Collaboration and alignment Enterprise: Security and compliance mentions Students: Free plan, templates, organization

Recommendations for Your Ads

Test the "tool sprawl" pain point → Strong resonance based on their ad frequency

Use product screenshots over abstract visuals → All their top ads show actual UI

Lead with the problem, not the solution → "Tired of X?" performs better than "Introducing Y"

Keep copy under 100 characters → Their shortest ads seem most frequent

Test before/after visual formats → Proven pattern in their creative

Files Saved

All ads: ~/competitor-ads/notion/ Analysis: ~/competitor-ads/notion/analysis.md Best performers: ~/competitor-ads/notion/top-10/

Inspired by: Sumant Subrahmanya's use case from Lenny's Newsletter

What You Can Learn

Messaging Analysis

What problems they emphasize How they position against competition Value propositions that resonate Target audience segments

Creative Patterns

Visual styles that work Video vs. static image performance Color schemes and branding Layout patterns

Copy Formulas

Headline structures Call-to-action patterns Length and tone Emotional triggers

Campaign Strategy

Seasonal campaigns Product launch approaches Feature announcement tactics Retargeting patterns

Best Practices

Legal & Ethical

✓ Only use for research and inspiration ✓ Don't copy ads directly ✓ Respect intellectual property ✓ Use insights to inform original creative ✗ Don't plagiarize copy or steal designs

Analysis Tips

Look for patterns: What themes repeat? Track over time: Save ads monthly to see evolution Test hypotheses: Adapt successful patterns for your brand Segment by audience: Different messages for different targets Compare platforms: LinkedIn vs Facebook messaging differs

Advanced Features

Trend Tracking

Compare [Competitor]'s ads from Q1 vs Q2. What messaging has changed?

Multi-Competitor Analysis

Extract ads from [Company A], [Company B], [Company C]. What are the common patterns? Where do they differ?

Industry Benchmarks

Show me ad patterns across the top 10 project management tools. What problems do they all focus on?

Format Analysis

Analyze video ads vs static image ads from [Competitor]. Which gets more engagement? (if data available)

Common Workflows

Ad Campaign Planning

Extract competitor ads Identify successful patterns Note gaps in their messaging Brainstorm unique angles Draft test ad variations

Positioning Research

Get ads from 5 competitors Map their positioning Find underserved angles Develop differentiated messaging Test against their approaches

Creative Inspiration

Extract ads by theme Analyze visual patterns Note color and layout trends Adapt successful patterns Create original variations

Tips for Success

Regular Monitoring: Check monthly for changes Broad Research: Look at adjacent competitors too Save Everything: Build a reference library Test Insights: Run your own experiments Track Performance: A/B test inspired concepts Stay Original: Use for inspiration, not copying Multiple Platforms: Compare Facebook, LinkedIn, TikTok, etc.

Output Formats

Screenshots: All ads saved as images Analysis Report: Markdown summary of insights Spreadsheet: CSV with ad copy, CTAs, themes Presentation: Visual deck of top performers Pattern Library: Categorized by approach

Related Use Cases

Writing better ad copy for your campaigns Understanding market positioning Finding content gaps in your messaging Discovering new use cases for your product Planning product marketing strategy Inspiring social media contentCompetitive Ads Extractor

This skill extracts your competitors' ads from ad libraries an