Brand Guidelines

What This Skill Does

The Brand Guidelines skill provides access to Anthropic's official brand identity and style resources. It helps ensure consistent visual representation by providing color palettes, typography guidelines, and smart font application for headings and body text.

When to Use

• Apply Anthropic's brand colors to designs.
• Use correct typography for headings and body text.
• Ensure visual consistency with brand guidelines.
• Style content to match Anthropic's brand identity.

Key Features

• Provides RGB color values for precise brand matching.
• Applies Poppins font to headings and Lora to body text.
• Offers automatic fallback to Arial/Georgia if custom fonts are unavailable.
• Uses system-installed fonts when available.

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

Dark: #141413 - Primary text and dark backgrounds Light: #faf9f5 - Light backgrounds and text on dark Mid Gray: #b0aea5 - Secondary elements Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

Orange: #d97757 - Primary accent Blue: #6a9bcc - Secondary accent Green: #788c5d - Tertiary accent

Typography

Headings: Poppins (with Arial fallback) Body Text: Lora (with Georgia fallback) Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

Applies Poppins font to headings (24pt and larger) Applies Lora font to body text Automatically falls back to Arial/Georgia if custom fonts unavailable Preserves readability across all systems

Text Styling

Headings (24pt+): Poppins font Body text: Lora font Smart color selection based on background Preserves text hierarchy and formatting

Shape and Accent Colors

Non-text shapes use accent colors Cycles through orange, blue, and green accents Maintains visual interest while staying on-brand

Technical Details

Font Management

Uses system-installed Poppins and Lora fonts when available Provides automatic fallback to Arial (headings) and Georgia (body) No font installation required - works with existing system fonts For best results, pre-install Poppins and Lora fonts in your environment

Color Application

Uses RGB color values for precise brand matching Applied via python-pptx's RGBColor class Maintains color fidelity across different systemsAnthropic Brand Styling