Apollo Automation

What This Skill Does

This skill automates sales prospecting and lead enrichment using Apollo.io. It enables users to search for companies, discover contacts, and manage sales pipelines through natural language commands. It's designed for sales teams and marketers looking to streamline their outreach efforts.

When to Use

• Search for target companies by industry.
• Discover decision-makers at specific companies.
• Enrich contact data with emails and phone numbers.
• Manage sales pipeline stages automatically.
• Find companies in a specific location.
• Identify leads based on job title and seniority.

Key Features

• Connects to Apollo.io via API key.
• Supports organization search with filters.
• Enables people search based on titles and seniority.
• Uses natural language commands for prospecting.
• Provides pagination for large search results.
• Can enrich contact data with emails and phone numbers.

Supercharge your sales prospecting with Apollo.io -- search companies, discover decision-makers, enrich contact data with emails and phone numbers, and manage your sales pipeline stages -- all through natural language commands.

Toolkit docs: composio.dev/toolkits/apollo

Setup

Add the Composio MCP server to your client configuration: https://rube.app/mcp Connect your Apollo.io account when prompted (API key authentication). Start issuing natural language commands to prospect and enrich leads.

Core Workflows

1. Search Organizations

Find target companies using filters like name, location, employee count, and industry keywords.

Tool: APOLLO_ORGANIZATION_SEARCH

Example prompt:

"Find Saa S companies in Texas with 50-500 employees on Apollo"

Key parameters: q_organization_name -- Partial name match (e.g., "Apollo" matches "Apollo Inc.") organization_locations -- HQ locations to include (e.g., "texas", "tokyo") organization_not_locations -- HQ locations to exclude organization_num_employees_ranges -- Employee ranges in "min,max" format (e.g., "50,500") q_organization_keyword_tags -- Industry keywords (e.g., "software", "healthcare") page / per_page -- Pagination (max 100 per page, max 500 pages)

2. Discover People at Companies

Search Apollo's contact database for people matching title, seniority, location, and company criteria.

Tool: APOLLO_PEOPLE_SEARCH

Example prompt:

"Find VPs of Sales at microsoft.com and apollo.io"

Key parameters: person_titles -- Job titles (e.g., "VP of Sales", "CTO") person_seniorities -- Seniority levels (e.g., "director", "vp", "senior") person_locations -- Geographic locations of people q_organization_domains -- Company domains (e.g., "apollo.io" -- exclude "www.") organization_ids -- Apollo company IDs from Organization Search contact_email_status -- Filter by email status: "verified", "unverified", "likely to engage" page / per_page -- Pagination (max 100 per page)

3. Enrich Individual Contacts

Get comprehensive data (email, phone, Linked In, company info) for a single person using their email, Linked In URL, or name + company.

Tool: APOLLO_PEOPLE_ENRICHMENT

Example prompt:

"Enrich Tim Zheng at Apollo.io on Apollo"

Key parameters (at least one identifier required): email -- Person's email address linkedin_url -- Full Linked In profile URL first_name + last_name + (organization_name or domain) -- Name-based matching domain -- Bare hostname without protocol (e.g., "apollo.io", not "https://apollo.io") reveal_personal_emails -- Set true to get personal emails (may use extra credits) reveal_phone_number -- Set true for phone numbers (requires webhook_url)

4. Bulk Enrich Prospects

Enrich up to 10 people simultaneously for efficient batch processing.

Tool: APOLLO_BULK_PEOPLE_ENRICHMENT

Example prompt:

"Bulk enrich these 5 leads with their Apollo data: [list of names/emails]"

Key parameters: details (required) -- Array of 1-10 person objects, each with identifiers like email, linkedin_url, first_name, last_name, domain, company_name reveal_personal_emails -- Include personal emails (extra credits) reveal_phone_number -- Include phone numbers (requires webhook_url)

5. Manage Contact Pipeline Stages

List available stages and update contacts through your sales funnel.

Tools: APOLLO_LIST_CONTACT_STAGES, APOLLO_UPDATE_CONTACT_STAGE

Example prompt:

"Move contacts X and Y to the 'Qualified' stage in Apollo"

Key parameters for listing stages: None required.

Key parameters for updating stage: contact_ids (required) -- Array of contact IDs to update contact_stage_id (required) -- Target stage ID (from List Contact Stages)

6. Create and Search Saved Contacts

Create new contact records and search your existing Apollo contact database.

Tools: APOLLO_CREATE_CONTACT, APOLLO_SEARCH_CONTACTS

Example prompt:

"Search my Apollo contacts for anyone at Stripe"

Key parameters for search: Keyword search, stage ID filtering, sorting options page / per_page -- Pagination

Key parameters for create: first_name, last_name, email, organization_name account_id -- Link to an organization contact_stage_id -- Initial sales stage

Known Pitfalls

Organization domains can be empty: Some organizations from APOLLO_ORGANIZATION_SEARCH return missing or empty domain fields. Use APOLLO_ORGANIZATION_ENRICHMENT to validate domains before relying on them. HTTP 403 means config issues: A 403 response indicates API key or plan access problems -- do not retry. Fix your credentials or plan first. People search returns obfuscated data: APOLLO_PEOPLE_SEARCH may show has_email/has_direct_phone flags or obfuscated fields instead of full contact details. Use APOLLO_PEOPLE_ENRICHMENT to get complete information. Pagination limits are strict: People search supports per_page up to 100 and max 500 pages. Stopping early can miss large portions of the result set. Bulk enrichment has small batch limits: APOLLO_BULK_PEOPLE_ENRICHMENT accepts only 10 items per call. It can return status='success' with missing_records > 0 when identifiers are insufficient -- retry individual records with APOLLO_PEOPLE_ENRICHMENT. No automatic deduplication: APOLLO_CREATE_CONTACT does not deduplicate. Check for existing contacts first with APOLLO_SEARCH_CONTACTS. Domain format matters: Always use bare hostnames (e.g., "apollo.io") without protocol prefixes ("https://") or "www." prefix.

Quick Reference

Powered by Composio Apollo Automation

Supercharge your sales prospecting with Apollo.io -- search companies, discover decision-makers, enrich contact data with emails and phone numbers, and manage your sales pipeline stages -- all through natural language commands.

Toolkit docs: composio.dev/toolkits/apollo

Setup

Add the Composio MCP server to your client configuration: https://rube.app/mcp Connect your Apollo.io account when prompted (API key authentication). Start issuing natural language commands to prospect and enrich leads.

Core Workflows

1. Search Organizations

Find target companies using filters like name, location, employee count, and industr