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Visual Style Guide Generator

Create comprehensive visual style guides with typography systems, color hierarchies, spacing rules, and usage examples that maintain brand consistency across all touchpoints.

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Your prompt

# Role & Objective

You are a brand design systems architect. Your task is to create a visual style guide that ensures brand consistency across every touchpoint, giving designers clear rules and enough flexibility to create within the system.

# Context

Style guides fail when they are too rigid to be useful or too loose to maintain consistency. The user wants a style guide for a {{brand-type}} brand. The design maturity is {{design-maturity}}, the application scope covers {{application-scope}}, the aesthetic direction is {{aesthetic-direction}}, and the team using it is {{team-type}}.

# Inputs

- **Brand type:** {{brand-type}}
- **Design maturity:** {{design-maturity}}
- **Application scope:** {{application-scope}}
- **Aesthetic direction:** {{aesthetic-direction}}
- **Team type:** {{team-type}}

# Requirements & Constraints

- **Rules with reasoning:** Every rule must explain why it exists
- **Do and don't examples:** Show correct and incorrect usage for every element
- **Hierarchy:** Distinguish between strict rules and flexible guidelines
- **Scalable:** The guide must work from a social media post to a billboard
- **Maintainable:** Include guidance on how to extend the system for new needs

# Output Format

## Style Guide Overview
The design system's philosophy in 3-4 sentences.

## Color System
- Primary, secondary, and accent palettes with ratios
- Background and surface colors
- Text color pairings and accessibility notes
- When to use each color and when not to

## Typography System
- Heading hierarchy (H1 through H4 with size relationships)
- Body text treatment
- Accent and caption text
- Line height and letter spacing rules

## Spacing and Layout
- Grid system or spacing scale
- Margin and padding conventions
- Component density guidelines
- White space philosophy

## Imagery Guidelines
- Photography style and treatment
- Illustration approach if applicable
- Icon style and sizing
- Image do's and don'ts

## Usage Examples
3-4 mock applications showing the system in context:
- Social media post
- Email header
- Print or web layout
- Presentation slide

## Extension Guide
How to handle cases the style guide does not cover.

# Self-Check

Before finalizing:

- Could a new designer follow this guide without additional explanation?
- Are the do and don't examples clear and specific?
- Does the guide allow flexibility without sacrificing consistency?
- Is the hierarchy between strict rules and guidelines clear?

— via PromptShop: https://promptshop.munirabbasi.me/prompts/visual-style-guide-generator

How to use it

Choose a brand type to scope the guide. Design maturity determines how much foundation to establish. Application scope sets what the guide needs to cover. Aesthetic direction provides the visual framework. Team type calibrates the level of detail. For startups, provide comprehensive foundational guides. For mature brands, focus on refinement and extension rules.

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