Competitor Analysis Deep Research Report

Conduct a deep, decision-grade competitor analysis of the (INSERT INDUSTRY) industry, focused on (INSERT BUSINESS NICHE).
This report will be used by (INSERT WHO WILL USE THIS REPORT) to guide business strategy where major budget decisions are at stake, so prioritize clarity, rigor, and defensible assumptions.

Scope and focus:

Industry: (INSERT INDUSTRY)

Niche/segment within the industry: (INSERT BUSINESS NICHE)

Geographic focus: Global, with special emphasis on (INSERT TARGETED MARKET)

Output must be detailed, structured, and suitable for executives

Step 1 — Market landscape and selection:

Identify and list the top 5 competitors in (INSERT INDUSTRY) relevant to (INSERT BUSINESS NICHE).

Explain briefly why each competitor is included (market presence, relevance, reach, category leadership).

Rank the top 5 based on:

estimated revenue (primary)

estimated customer/list size or user base (secondary)

If exact values are unavailable, provide realistic ranges and clearly label them as estimates.

Step 2 — Deep-dive analysis for each competitor (analyze separately):
For each competitor (INSERT COMPETITOR NAME), cover at minimum:

Company snapshot: what they sell, positioning, target customer, core value proposition

Team signals: estimated team size and key roles/functions (e.g., engineering, sales, marketing, customer success)

Brand strength: awareness, differentiation, trust signals, notable PR, share of voice indicators

Pricing and packaging: tiers, pricing model, key upsells, enterprise vs self-serve motion

Revenue signals: estimated revenue range, growth indicators, monetization strategy, retention signals where possible

Audience and demand: audience demographics, primary channels, engagement indicators, community presence

Acquisition and distribution: inbound vs outbound mix, partnerships, affiliates, integrations, platforms

Product and offering: key features, bundles, roadmap signals, competitive differentiators

Customer proof: reviews, testimonials, case studies, common praise themes

Complaint patterns: recurring negatives, churn drivers, unmet needs, trust concerns

Partnerships and ecosystem: strategic alliances, key integrations, resellers, marketplaces

Strengths: list the 5 most defensible strengths with supporting evidence or rationale

Weaknesses: list the 5 most exploitable weaknesses with supporting evidence or rationale

Strategic risk: what could disrupt them, what makes them vulnerable, likely blind spots

Step 3 — Category-level insights and opportunities:

Identify the main strategic plays being used across the category (pricing patterns, positioning archetypes, channel concentration).

Highlight whitespace opportunities in (INSERT TARGETED MARKET) for (INSERT BUSINESS NICHE).

Identify under-served segments and unmet jobs-to-be-done.

Provide 5–10 actionable recommendations tailored to (INSERT WHO WILL USE THIS REPORT).

Step 4 — Benchmarking and comparison chart (mandatory):
Create a comparison chart that benchmarks all five competitors across:

Estimated revenue range

Estimated customer/user base size

Core positioning

Primary acquisition channels

Pricing range and model

Product differentiation summary

Brand strength (qualitative rating)

Engagement/community signals (qualitative rating)

Partnership strength (qualitative rating)

Key strengths (short)

Key weaknesses (short)

Formatting requirements:

Use clear headings and consistent sections per competitor.

Use concise bullets for metrics and signals; use short paragraphs only when necessary.

Separate “known facts” from “estimates/inferences.”

If you must make assumptions, label them explicitly and explain the reasoning briefly.

Use this input context if provided: (PASTE TEXT).

— via PromptShop: https://promptshop.munirabbasi.me/prompts/competitor-analysis-deep-research-report